The Saudi Arabian Poultry Market is benefiting from sustained demand for chicken meat as poultry remains an important source of animal protein for Saudi households and foodservice businesses. Market Research Future projects the market to grow from USD 5.897 billion in 2024 to USD 8.602 billion by 2035, at a 3.49% CAGR.

Increasing Chicken Meat Demand is supported by population growth, changing lifestyles, foodservice expansion, and consumer interest in affordable protein. Chicken is widely incorporated into traditional meals as well as modern fast-food and restaurant menus.

The country's poultry consumption is also supported by growing domestic production. Data presented through the Saudi Exchange indicates that poultry meat production increased from approximately 808,000 tonnes in 2021 to 1.023 million tonnes in 2024, with production projected to reach around 1.223 million tonnes by 2028.

The foodservice industry represents an important demand channel. Restaurants, hotels, catering businesses, and quick-service restaurants require large quantities of poultry products. The expansion of hospitality and tourism can therefore create additional opportunities for poultry producers and processors.

Convenience is also changing purchasing behavior. Consumers increasingly have access to frozen, processed, marinated, and ready-to-cook poultry products. These formats can reduce preparation time and appeal to busy households.

Health considerations are supporting the market as well. Poultry provides protein and is often positioned as a versatile alternative to other animal proteins. This can support demand among consumers seeking balanced diets.

The expansion of modern retail is strengthening product accessibility. Supermarkets, hypermarkets, convenience stores, and online retailers are providing consumers with multiple purchasing options.

Domestic poultry companies are also investing in processing and product diversification. Value-added products can provide producers with opportunities to move beyond commodity poultry and address specific consumer preferences.

Another major factor is the government's focus on food security. Saudi Arabia has been supporting domestic agricultural production and poultry projects as part of broader efforts to strengthen food availability. The agriculture ministry reported that domestic poultry self-sufficiency had surpassed 76% in 2026.

Cold-chain infrastructure remains essential because fresh and frozen poultry products require controlled temperatures throughout distribution. Improvements in refrigerated transportation and storage can help producers expand their distribution networks.

Regional export opportunities could provide another growth avenue. Producers with strong processing capabilities and compliance systems may be able to serve neighboring Middle Eastern markets.

The future outlook remains positive as poultry demand, local production, modern retail, foodservice, and technology converge. Producers that focus on quality, affordability, convenience, food safety, and efficient production can benefit from changing consumer requirements.

FAQs

1. Why is chicken popular in Saudi Arabia?
Chicken is widely consumed because it is versatile, accessible, and an important source of protein.

2. What poultry formats are gaining attention?
Fresh, frozen, processed, and marinated poultry products are among the major formats covered by MRFR.

3. Can foodservice growth support poultry demand?
Yes. Restaurants, hotels, catering companies, and other foodservice businesses create substantial demand for poultry products.